In April, the Perkins School for the Blind launched a brand new social media and public relations campaign to promote the inclusion of those who are blind and have low vision. The campaign, Blind New World follows a nation-wide survey conducted by the school that “revealed the four barriers to blind inclusion: discomfort, pity, fear and stigma.” The study also found that 80 percent of respondents feel sorry for those who are blind, 74 percent believe they could not be happy if they lost their sight and more than half don’t feel comfortable when in the presence of someone who is blind.
Ironically, campaign advocates insist that thanks to educational opportunities and technological advances, “there has never been a better time to be blind.” According to Blind New World, “The biggest obstacle isn’t blindness. It’s a world that can’t see beyond it.”
Inspired by Corinne Grousbeck, chair of the Perkins School’s board and the mother of a student at the school, the campaign aims to “break the barriers to inclusion and connection, and to prepare the world to embrace today’s highly capable blind population.”